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Thu, 29 October, 2009TW Steel joins Renault on three-year deal

Renault has secured its first sponsor since the infamous Crashgate saga came to a close earlier this month, with the news that watchmaker TW Steel has joined the team on a three-year sponsorship deal. Renault lost the backing of two major sponsors in the aftermath of Crashgate, with title sponsor ING and Mutua Matrilena both jumping ship.

The TW Steel partnership will begin at this weekend's inaugural Abu Dhabi Grand Prix, with the Dutch company's branding featured prominently on the car. Its logos will appear on the nose cone, front wing flaps and the leading edge of the sidepods. Logos will also appear on timing monitors and on team uniforms and drivers' suits from 2010.

Jean-François Caubet, Renault (Managing Director):
“We are delighted to join forces with TW Steel as the official timing partner of the Renault F1 Team. Over the next three years we look forward to building a close and dynamic relationship as we strive to reach the highest level of performance on the racetrack. The partnership brings great value for both the Renault F1 Team and TW Steel and confirms the team's positive outlook for the years ahead. I have no doubt that we will enjoy an exciting and successful future together.”

Jordy Cobelens, TW Steel (CEO):
“I believe our partnership with the Renault F1 Team provides a tremendous global platform for TW Steel. Formula One has immense appeal for a young, ambitious brand such as ours and we look forward to activating our relationship with the Renault F1 Team and ultimately engaging the consumer worldwide through a targeted marketing programme. This is an exciting time to be involved in Formula One and we look forward to continued success both on and off-track through our new partnership.”

TW Steel was a major partner in the most recent season of A1 GP, although it is not certain if the Renault deal is a result of A1GP's expected demise. TW Steel also announced a new sponsorship deal with the Rally of Scotland earlier this month.

  • A Renault R29 with TW Steel branding. Wednesday 28 October 2009. © Renault.
  • A Renault R29 with TW Steel branding. Wednesday 28 October 2009. © Renault.
  • A Renault R29 with TW Steel branding. Wednesday 28 October 2009. © Renault.
  • Fernando Alonso (ESP) Renault R29 with TW Steel branding. Wednesday 28 October 2009. © Renault.
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